5 Unique Tips for Effective Hashtag Use

Hashtags started simply as a way for Twitter users to make it easier to find posts dedicated to one topic. Now they have the power of bringing the community together. However, with hashtags it’s easy to cross the line and turn them from a useful tool into a source of embarrassment. These 5 simple tips will teach you the dos and don’ts of hashtag use, so that you can get the most out of these few characters.
1. Use suitable hashtags to join any conversation. This is especially useful for brands, as it’s harder for them to find a natural way of starting a dialogue with their customers. Let your fan base know you care about them.
2. Hashtags can be used on almost every social media website. They’ve transferred from Twitter to Facebook, Instagram and Pinterest, and you can use hashtags to widen your audience on every one of these websites. Reach out to your customers all around the internet!
3. Use hashtags to not only start a conversation with your existing followers, but also to find new ones. Hashtags are an easy and effortless way to find people interested in one particular thing, product or event, and it would be strange not to use this phenomenon to your advantage.
4. Don’t overuse hashtags. There is nothing more annoying than users and companies who use a hashtag after every single word. In this case hashtags add no value to your tweets; they just demonstrate your inability to use them properly. No one wants to feel like a marketing tool, and that’s exactly what your followers think when you use too many hashtags.
5. Use only those hashtags that have a direct connection to your brand, company or current events. Don’t use irrelevant hashtags, as they are considered to be Twitter’s equivalent of spam. If someone notices you using irrelevant hashtags simply for attention, you’ll lose your online credibility at once, which is not something you want to happen.

Mark Ellis