7 Tips for Using Instagram for Online Promotion

If you’re a small business owner, you know that competition in the market has been getting tougher. This trend leads to finding new, more effective marketing techniques. Social media marketing has grown significantly in the last years, and if you haven’t paid much attention to it, you need to start now. By using Facebook, Twitter and Instagram you’ll open up new opportunities for your business, as users aren’t likely to trust a brand that has no or little online presence. If you’re thinking of implementing Instagram as your marketing tool, here are some tips to help you.
1. Use Instagram to offer an insight into your small business. Try to show your customers you care about them by adding a personal touch to everything you post. Work on every single picture you upload to Instagram, and soon you’ll notice your audience becoming more loyal.
2. If you’re a small business owner, use Instagram to show the way everything works at your company. Demonstrate the whole production process, from the intake of raw materials to shipping out the finished products. Not only it presents you as a hard worker, but it also creates a strong bond between you and your customers.
3. There are so many ways to create and establish your brand online, but Instagram is by far the most natural of them. Since it’s all about the pictures, you can use images to make your brand recognized by thousands of users. Plus, don’t forget about hashtags – they are a simple yet effective way to make a statement and improve your online image.
4. Turn your Instagram profile into your portfolio. Pictures are the first thing a customer sees when your Instagram profile comes up, so make sure your photos represent you and your company in the best way. Luckily, Instagram has a lot of tools to help your photos look more visually appealing, and they’re super easy to use.
5. To get some extra traffic use popular hashtags in your posts. If your Instagram profile is connected to your Twitter and Facebook pages, you’ll gain even more exposure by adding hashtags. Just find out which hashtags are currently trending, incorporate them in your feed, and watch your traffic grow. Use this traffic increase for a sales jump via conversion.
6. Contests are an effortless, but very effective way to gain exposure on Instagram. By uploading their photos with your brand name and hashtag, users will compete for a chance to win a prize while simultaneously promoting your brand among their followers. Raise awareness about your brand or product by holding your first contest, and soon you’ll see the results.
7. Use special occasions to promote your business. Of course, it’s important to use this technique moderately: there is nothing more annoying than a brand that is trying to piggyback on completely irrelevant events. However, from time to time it’s a pretty effective strategy that public responds well to.

Matthew Robinson